
## Create Better Copy With INK's Microcopy Generator

<img alt="INK&#39;s Microcopy Generator" srcset="/microcopy-generator/8e1bf374-650a-8ee1-6e39-2f0a65d5f4dd.webp" src="/microcopy-generator/8e1bf374-650a-8ee1-6e39-2f0a65d5f4dd.webp" width="100%" height="100%" loading='lazy' />

_INK&#39;s Microcopy Generator_

Businesses use **microcopy** to address concerns or clarify the next steps — providing a better customer experience. Make your **microcopy** writing session a breeze with **INK's Microcopy Generator**.

**Main Microcopy Takeaways:**

- **Microcopy** is a single-word or single-sentence copy
- **Microcopy examples** include **CTA buttons**, **bullet points**, **error page text**, **unsubscribe text**, and **advertising slogans**
- **UX writing** is concise, snackable, and jargon-free
- **UX microcopy** provides information, guides users, and facilitates interaction
- Great **microcopy** is clear, engaging, and conversational

**UX copywriting** is a vital part of the design process. Besides engaging digital product users, compelling **UX copywriting** can improve user experience significantly.

One powerful form of **UX copywriting** that we often overlook is **microcopy**. Here's why it's a huge deal.

Most people don't read text in its entirety on their digital devices. Indeed, studies suggest that users read roughly [20% of the text](https://www.nngroup.com/articles/how-little-do-users-read/) on an average page that has 600 to 800 words.

In other words, using concise text in UX design can improve usability by up to 124%. That's where **micro copywriting** and **INK's Microcopy Generator** come in.

Later we'll explore how this web-based tool can improve your **UX copywriting**. Now, we'll address the most pressing question.

## What is Microcopy?

<img alt="What is Microcopy?" srcset="/microcopy-generator/97bc1938-48da-bd75-2c6e-c9e617f7c4e6.webp" src="/microcopy-generator/97bc1938-48da-bd75-2c6e-c9e617f7c4e6.webp" width="100%" height="100%" loading='lazy' />

_What is Microcopy?_

**Microcopy** is a single-word or single-sentence copy. It's short, sweet, and persuasive. Well-written **microcopy** increases user engagement, augments understanding, and improves the user experience (UX) as a whole. You can think of **microcopy** like brand voice — a personality for your brand. It sits in the corner and occasionally delivers a quip. It also clarifies, leads, and helps site visitors, software users, or ad viewers.

Here are just a few places you can use **microcopy**:

- Button text
- Bullet points
- Slogans
- Error page text
- Email copy
- Placeholder text

You may have seen the acronym "UX" added to "microcopy" in some blog posts — and that's acceptable. The phrase "**UX microcopy"** is another term for **microcopy.** In other words, both words have the same meaning.

While UX microcopy and microcopy are interchangeable, UX writing is much broader.

## What's the Difference Between UX Writing and Microcopy? 

<img alt="What&#39;s the Difference Between UX Writing and Microcopy?" srcset="/microcopy-generator/e2b93a39-3e46-c32c-cedb-9224b7ab068e.webp" src="/microcopy-generator/e2b93a39-3e46-c32c-cedb-9224b7ab068e.webp" width="100%" height="100%" loading='lazy' />

_What&#39;s the Difference Between UX Writing and Microcopy?_

UX writing extends beyond microscopy. UX writing guides users — site visitors, software subscribers, or general viewers — through your user interface (UI). Think of UX writing as art with intent. And it intends to help users interact with your product or environment.

As such, typical UX copy includes **microcopy** — **buttons**, **labels**, **menus**, and so forth — as well as longer pieces of text. These include **FAQs**, **product descriptions**, and **instructions**.

Forget creating a website or a piece of software and then jamming **UX text** in afterward. The best UX writing takes place at the same time as visual design. Buttons change length depending on the text they hold; compelling pop-ups seamlessly blend graphics with the copy.

UI text should be:

- **Concise:** Use as few words as possible to describe what you mean or what you want the visitor to do.
- **Snackable:** Break longer chunks of text into short, snappy paragraphs — ideally three sentences or fewer.
- **Jargon-free:** Lose the buzzwords — unless you cater to industry mavens or developers.

Some of the best practices above also apply to **micro copywriting** — but we'll come back to that.

### Why Is UX Copywriting Important?

UX writing is essential because it makes your site better. You could stick to placeholder text for buttons — but let’s face it, that's boring. If you use standard text across the board, you miss an opportunity to personalize your brand. People won't buy your product if your site makes them want to nap. **UX copywriting** ensures that your brand is at the forefront.

_**Pro Tip — A/B Testing: Microcopy**_    *lends itself very well to split testing. Deploy two or three*    **_microcopy-enhanced_**    _versions of a landing page and monitor click-through and conversion rates. Then, go with the best-performing version of your page to raise revenue._

Now that we've highlighted the importance of **UX copywriting**, let's return to the basics.

## How Do You Write Good Microcopy?

<img alt="How Do You Write Good Microcopy?" srcset="/microcopy-generator/3a741a03-ab54-890d-b4c8-ec4b4ae668aa.webp" src="/microcopy-generator/3a741a03-ab54-890d-b4c8-ec4b4ae668aa.webp" width="100%" height="100%" loading='lazy' />

_How Do You Write Good Microcopy?_

**INK's Microcopy Generator** offers one of the quickest ways to write excellent microcopy for your business. However, if you're looking to go through the process manually, consider the steps below.

### 1\. Find Your Voice

**Microcopy** is charming, not bossy. It's also friendly and unique.

Before you begin writing, think about what you want your brand voice to sound like. Are you envisaging your brand voice as confident and direct? Or, perhaps you are going for playful and casual?

Write a description of your **brand voice** and refer to it as you go along. This will ensure that your snippets are true to your brand voice and tone.

### 2\. Keep It Light

**Microcopy** is persuasive, but it’s not a hard sale — and it's not clinical.

It's best to avoid cold, impersonal, or boring text. Instead, keep your [copy](https://inkforall.com/aida-model) light, bright, casual, and relaxed. Put an amusing spin on error messages and default dead link pages, for example.

In other words, treat your users as your friend and use a conversational tone.

### 3\. Be Clear

**Microcopy** is simple and clear, not woolly and obtuse.

Think about how your users communicate with each other in the real world: do they use **jargon** or more **simple language**? Meet users on a level plain and speak to them.

### 4\. Stay Helpful

**Microcopy** is a waymarker rather than a stumbling block.

Buttons, bullet points, and slogans must guide visitors through your interface (or your sales funnel). Use **microcopy** to prompt action, provide helpful hints and give kudos where it's due.

## Micro Copywriting Best Practices

The best **micro copywriting** practices involve putting your objective ahead of everything. You may also want to use numerals in your copies to improve clarity. Speaking of clarity, another good practice is to be sure you are using correct grammar and to avoid passive voice.

Ready to roll? Use the following best practices to make your **microcopy** stand out:

- **Put your objective first:** Begin button text with an instructive [**verb**](https://inkforall.com/verb-finder/) like *click*, *tap*, *boost* or *erase*.
- **Numerals, not words:** Use numerals, rather than words, to promote clarity.
- **Nix double negatives:** Keep your [grammar](https://inkforall.com/writing-tools/) on point at all times. *Ain't nobody got no time for double negatives.*
- **Use present tense:** Stay away from past or future [tenses](https://blog.inkforall.com/verb-tenses).
- **Clarity is key:** Avoid obscure synonyms for well-known terms.
- **Use active voice:** Actions happen here and now, so don't use [**passive voice**](https://inkforall.com/passive-voice-checker/).
- **Be consistent:** Stick to *my* or *your* across the board, rather than switching from one POV to another.
- **Use progressive disclosure:**    *Read more* buttons help break content up over several pages, reducing reader fatigue and overwhelming your readers.
- **Subtle humor is fine:** Steer clear of slapstick unless you sell comedy props.

These best practices may seem a bit complicated and a lot to remember to the uninitiated. Luckily, **INK's Microcopy Generator** can help you avoid the stress of learning UX copywriting.

First, let's go over some microcopy examples.

## Six Microcopy Examples to Help You Get Started

<img alt="Six Microcopy Examples to Help You Get Started" srcset="/microcopy-generator/a017adb2-cc20-4db7-7b19-fc2eadeb9435.webp" src="/microcopy-generator/a017adb2-cc20-4db7-7b19-fc2eadeb9435.webp" width="100%" height="100%" loading='lazy' />

_Six Microcopy Examples to Help You Get Started_

Ready to see **microcopy** in action? There are hundreds of different kinds of **microcopy** out there — here are six types to get you started. In each case, we'll list standard (i.e., boring) copy for each, and then we'll show you what a more interesting **microcopy** looks like.

### 1\. CTA Button Text

**Standard button microcopy:** Click here; Okay; Submit

**Optimized button microcopy:** Get started; Sure thing; Sign me up

_This optimized_    **_button text_**    *is interesting, engaging, and lighthearted. It's different from the norm, so it grabs the user's attention.*

### 2\. Humorous PD Bullet Points

**Standard bullet point:** Chair measures 24" by 36" by 40"

**Optimized bullet point:** Soft; supportive; great for chair forts

_Product descriptions can be pretty dry. A little irreverence promotes a sense of levity and drives engagement — after all, laughter is good for the soul._

### 3\. Advertising Slogans

**Standard slogan:** Your handy flower store

**Optimized slogan:** Newton's local flower bower

_Boring slogans just don't cut it. Play with words and make your motto memorable instead — just don't go overboard._

### 4\. Error Page Text

**Standard error page text:** Error 404: Page not found.

**Optimized error page text:** Whoops — something's not right here!

_What are the other 403 errors, anyway? Error page text is easy to modify, so why not make it more interesting._

### 5\. Email Microcopy

**Standard email microcopy:** Unsubscribe here

**Optimized email microcopy:** Bored with us? Click here to say bye-bye.

_Minor changes like this make marketing emails a bit more interesting._

### 6\. Web form Placeholder Text

**Standard placeholder text:** Message; Must have at least 8 characters

**Optimized placeholder text:** Tell us everything; What's your password?

_Why settle for standard placeholder text when you can tweak it to suit your brand voice?_

## Use INK's Microscopy Generator for UX Copywriting

Compelling **microcopy** conveys personality and guides users through your website or software interface. Don't have time to create copy? Use **INK's Microcopy Generator** to generate **microcopy** in seconds.

Consider the steps outlined below:

1.  On the INK site, select the **Tools** option
2.  Scroll down to the **Website Tools** section and click on **_Microcopy_**
3.  Provide a Product Name
4.  Write a brief description
5.  Click Create to generate microcopy

**INK's Microcopy Generator** is effective, free, and saves time.

It can generate the perfect **microcopy** to tell users what to do or address user concerns. More importantly, you won't have to spend extra funds on a UX copywriter.


How to write microcopy? Generate effective UX microcopy fast using this free Microcopy writing tool. Get microcopy examples & best practices.


Microcopy Generator Tool


Microcopy

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