
## Create Unique Google Ads Headline Ideas With INK's AI Tool

<img alt="Google Ads Headlines" src="/google-ads-headline-ideas-generator/google-ads-headlines.webp" width="100%" height="100%" />

**INK**'s **Google Ads Headline Ideas Generator** is an AI-powered tool that helps generate **Google Ads headlines** quickly. It helps you quickly get your ads in front of an audience and increase your **online presence**.

**Main Google Ads Headline Ideas Takeaways:**

- Your **headline** is the first text that web users notice when viewing your ad.
- **Google Ads** consist of three headlines with up to 30 characters.
- Multiple headlines help Google Ads display ads that closely match your customers' queries.
- Adding **keywords** to your headlines can make your ads more relevant to users searching for what you offer.
- Use questions to improve relevancy and leverage buyers' intent.
- Add statistics to your headline to plant the seed of trustworthiness in potential customers' minds.
- Include incentives in your **Google Ads headline** to stir up a sense of scarcity and urgency.
- Your **Google Ads headline** should tell a potential buyer how your product can help solve their problems.
- Use **INK**'s **Google Ads Headline Ideas Generator** to create unique headings.

Writing headlines for your Google Ads should be relatively straightforward. Since the advertising giant only allows 30 characters in the headline, the whole process should only take a few minutes.

But often, that' not the reality. Before exploring the effort that goes into writing the best **Google Ads headlines**, let's begin with the obvious question.

## What Is a Headline in Google Ads? 

The **headline** in **Google Ads** refers to the [**headings**](https://inkforall.com/subheading) at the top of your **text ads** to help **marketers** promote their product or services. It's often the first text that web users notice when viewing your ad. As such, it's always a good idea to include search terms to improve their relevance. Google Ads consist of three headlines where you can write up to **30 characters**.

Filling out the first two **Google Ads headlines** is mandatory. This is where marketers write vital information about their products and services. On the other hand, while optional, the third headline is valuable for displaying supportive details such as a [**CTA**](https://inkforall.com/cta-in-website-generator/).

Now you may be wondering about something.

## Why Does Google Ad Have 3 Headlines? 

<img alt="Google Ads Headline Ideas" src="/google-ads-headline-ideas-generator/google-ad-headline-ideas.webp" width="100%" height="100%" />

It's best to provide as many **unique headlines** as you can write in your ads. That's because **multiple headlines** allow Google Ads to display **advertisements** that match your customers' search queries more closely. In other words, the advertising giant can arrange your messages into relevant ad combinations, which can boost your performance.

Marketers are encouraged to provide up to 15 headlines for a single responsive search ad. That way, Google Ads can select and display a maximum of 3 headlines in different combinations and order.

Subsequently, the advertisement service tests the most promising ad combination to determine those relevant for different queries.

That brings us to the million-dollar question.

## What Should I Write in Google Ads Headlines? 

<img alt="What Should I Write in Google Ads Headlines?" src="/google-ads-headline-ideas-generator/headline-google-ads.webp" width="100%" height="100%" />

_What Should I Write in Google Ads Headlines?_

The first thing to add to your **Google Ads headline** is the search terms prospective customers use in their queries. Also, consider adding some statistics and numbers to establish trustworthiness. Asking questions in your **ad headlines** might be effective, depending on your **target audience**. Finally, offering incentives and solutions to problems can help move searchers from the **SERP** to your [**landing page**](https://inkforall.com/squeeze-landing-page-hero-text/).

### 1\. Include Keywords

Your **ad text** depends primarily on the search term that shoppers are using. As such, adding keywords to your headlines can make your ads more relevant to users searching for what you offer.

According to a study, [65% of Google Ads](https://www.powertraffick.com/google-ads-statistics) that get clicked on have buyer-intent keywords such as "buy," "shop," and "purchase." Consider combining these terms with what you're selling.

For example, marketers that are advertising a coffee shop can use a keyword insertion code in their ad headline:

**Headline: Buy {Keyword:Coffee}**

Google Ads will then try to replace the code with other keywords in your ad group — _"Espresso,"_ _"Frappuccino,"_ _"Americano,"_ _"Macchiato."_ If it can't, the ad service will use the word "Coffee.

### 2\. Ask Questions

There's no denying that including keywords in your headlines is the best way to leverage user intent. However, you could also do this by asking the searcher a question in your headline.

While Google Ads allows question marks in headlines, you may want to use this punctuation with caution. That's because adding a question mark can reduce the effectiveness of your ad considerably.

The decision to ask questions in your headlines depends entirely on your target audience.

Although it's best to market some products from an authoritative position, others require a gentler approach. And that's what using questions in your **Google Ads headline** offers.

Consider running a marketing experiment to see what works for your audience: statement or questions.

### 3\. Use Statistics and Numbers

Adding statistics to your headline can plant the seed of trustworthiness in potential customer's minds. In fact, several experiments suggest that people generally respond well to empirical evidence.

For example, a Google Ads test revealed that a headline with a number in it had a [217% CTR and 23% conversion rates](https://www.wordstream.com/blog/ws/2015/04/21/adwords-ads) more than one without a number.

With that said, the number you use can make all the difference.

For instance, studies suggest that odd numbers can outperform even ones by up to [20%](https://contentmarketinginstitute.com/2015/08/headlines-tips-tools/). Also, round numbers are not as effective because they make people think you've rounded up the original figure.

### 4\. Provide Incentive

More than ever, marketers rely on using incentives to reach more customers, and for good reason.

Along with conjuring feelings of urgency and scarcity, incentives also play on our aversion to loss. It's no wonder that [Google recommends](https://support.google.com/google-ads/answer/1704392?hl=en) using **discounts** and **promos** in your ads.

Again, stirring up a sense of scarcity and urgency is vital when offering incentives.

Create a quantity-related scarcity by limiting the amount of whatever the prospect just searched. Alternately, you could opt for a time-related scarcity. It refers to the date or time that the incentive expires.

### 5\. Focus on Benefits

Your **ad copy** can convey to a potential buyer how your product can help solve their problems. Not only is this technique crucial when writing the body of your ad copy, but it could also improve your ad headline.

Moreover, Google deems generic CTAs such as _"Click Here"_ to be inappropriate. As a result, marketers usually have to come up with indirect ways to get searchers from the SERP to their landing pages.

Emphasizing the positive results of clicking on an ad is one way to achieve this. That means outlining the benefits of your product or service from the searcher's perspective.

## Use INK's Google Ads Headline Ideas Generator to Create Unique Headings

It can be tedious to write three headlines for Google Ads to create the perfect combination. Luckily, you can outsource this task to an **artificial intelligence** tool — **INK**'s **Google Ads Headline Ideas Generator**.

This AI-powered tool can help generate quality, effective Google Ads headlines within seconds.


Boost CTR & reach your audience fast with Google Ad headline ideas that convert. Craft the best headline for Google Ads with our free AI Google Ads Headline Generator.


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