
## Generate Facebook Ad Primary Text That Converts With INK's Free AI Tool

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_INK&#39;s Facebook Ad Primary Text Generator_

Writing a compelling **Facebook ad primary text** can be challenging for even the savviest business owner. Luckily, **INK's Facebook Ad Primary Text Generator** can help ease the process.

**Main Facebook Ad Primary Text Takeaways:**

- **Facebook primary text** refers to the copy that shows up above the image or video on your ads
- Advertisers use this **primary text in Facebook ads** to tell viewers about the advertisement.
- Facebook allows advertisers to write as many as 125 characters in their **Facebook ad primary text**.
- Your **Facebook ad primary text** should focus on a specific audience.
- It's best to keep your **Facebook primary text** as short as possible.
- Use simple language in your ad text to improve readability.
- The best way to improve your text is to test the ad copy.
- Use **INK's Facebook Ad Primary Text Generator** to write compelling [ad copy](https://inkforall.com/hero-message/).

## What is Primary Text in Facebook Ads?

**Facebook primary text** refers to the copy that shows up above the image or video on your ads. Business owners and advertisers use this section to tell viewers about the ad. Since it's the first thing that users notice, the **primary text** is one of the most critical elements in **Facebook** **advertising**.

A few years ago, Facebook introduced **Multiple Text Options** for advertisers and [business](https://inkforall.com/business-name-generator) owners. It's an [ad feature](https://inkforall.com/sales-features-vs-benefits) that helps users reach their target audience via a combination of **primary text**, **headline**, and **description**.

Here's where things get interesting.

Thanks to Facebook ad's text variation feature, advertisers can add up to five different versions of headlines, descriptions, and primary text. That way, the social platform can display different text combinations to viewers based on how they're likely to respond.

The Multiple Text Option is available for a single image, video, or dynamic creative ads that rely on any of the following:

- Page Likes
- Reach
- Post Engagement
- Brand Awareness
- Lead Generation
- Traffic
- Event Responses
- Video Views
- Conversion Objectives
- App Installs
- Messages

With that said, the five different versions of your **Facebook ad primary text** should complement each other. In other words, it's best to avoid writing ad copies that might contradict each other.

That brings us to another question:

## How Many Characters can a Facebook Ad Primary Text be?

<img alt="How Many Characters can a Facebook Ad Primary Text be?" srcset="/facebook-ad-primary-text-generator/c3b651b9-c26f-fab4-2a1c-5e573ad169a5.webp" src="/facebook-ad-primary-text-generator/c3b651b9-c26f-fab4-2a1c-5e573ad169a5.webp" width="100%" height="100%" loading='lazy'/>

_How Many Characters can a Facebook Ad Primary Text be?_

Facebook allows advertisers to write as many as 125 characters in their **Facebook primary text**. Similarly, the **social media ad** also supports 40 characters in the headline and 30 characters in the **image** **description**.

But that wasn't always the case. Before now, character restriction for Facebook advertising was slightly more limited.

In the past, the **Facebook ad primary text** had to be under 90 characters. Likewise, ad headlines and **link** **descriptions** had to be under 25 characters and 30 characters, respectively.

Although Facebook ads now support a more extensive character limit, you may want to exercise restraint. That's because longer ad copies may not always perform better.

### Understanding the Ideal Length of Your Ad's Primary Text

In an [experiment](https://adespresso.com/blog/facebook-ad-copy-length-experiment/) that involved seven different ad texts, _Hootsuite_ noted that mid to long ad text produced the lowest **CPA**. At the same time, ad text in this category also generated the maximum number of leads.

While the results suggest that longer texts perform better, that's not the complete story.

The ads in the _Hootsuite_ experiment attracted a **B2B** **audience** that wants extra details before acting. As such, longer text provides the opportunity to do just that — provide additional information.

On the other hand, **lead** **magnets** that target consumer audiences — for example, a free recipe — may require less explaining. In this case, you can win the audience over with a single sentence or two.

In the end, your target audience should guide your ad creation process.

As you can imagine, writing five **Facebook ad primary texts** can be tedious for even the most dedicated business owner. Luckily, an AI-powered web based tool can help ease the process.

Later in this post, we'll explore how **INK's Facebook Ad Primary Text Generator** can help you write the best primary text for Facebook ads.

For now, let's consider one vital question:

## How Do You Write Text in Facebook Ads?

<img alt="How Do You Write Text in Facebook Ads?" srcset="/facebook-ad-primary-text-generator/807f6397-6c4e-b9e8-c9a7-3a4b4df883d0.webp" src="/facebook-ad-primary-text-generator/807f6397-6c4e-b9e8-c9a7-3a4b4df883d0.webp" width="100%" height="100%" loading='lazy'/>

_How Do You Write Text in Facebook Ads?_

The first step to create **primary text for your Facebook ads** is to write for your target audience. It's also a good idea to keep your text as short as possible while conveying actionable information. You may also want to use simple, direct language to reach a wider audience. Finally, consider testing your ad copy to improve your **Facebook ad primary text**.

### 1\. Focus on Your Target Audience

Consider using **Facebook** **targeting** to identify your target audience.

It's tempting to target a general audience with your **Facebook ad primary text.** But that's not a good idea. For a more effective campaign, it's best to focus on a specific audience.

Sometimes, that means writing multiple **Facebook ad primary texts** for various audiences.

For example, retailers sell men's and women's apparel such as clothes, shoes, and other accessories. That means they usually have to write different Facebook ads for different prospects.

### 2\. Keep It Short

It's best to keep your **Facebook primary text** short — even better, lead with the value.

Since you're paying for an ad, your first instinct might be to cram as much as possible into the primary text. This is especially true considering that you may need to explain your product to prospects.

However, the **best primary text for Facebook ads** is short and leads with value. In other words, how can your product or service help potential customers?

Again, it's vital to get this point across in your **primary text** concisely.

### 3\. Your Primary Text Should Match the Visual

High-performing **Facebook ad primary text examples** often include stunning visuals that complement the ad copy.

As said earlier, business owners use the Facebook ad primary text to tell potential customers about their advertisement. So, the ad visuals should also tell a similar story to match the ad primary text's narrative.

There's just one problem.

Many business owners that run Facebook ads don't always keep images on hand. Instead, they often find themselves scrambling to attach any visuals to their Facebook ads.

Unfortunately, this can result in images that don't match your primary ad text, leading to a confusing user experience. One way to avoid this issue is to create matching images.

The good news is you don't have to be a certified graphic artist to create beautiful images that match your primary ad text. That's because several tools exist to make the process faster and more convenient.

Some of these apps include [Canva](https://www.canva.com/), [Pic Monkey](https://www.picmonkey.com/), [Pablo by Buffer](https://pablo.buffer.com/), and [Banner Snack](https://www.bannersnack.com/).

### 4\. Use Simple Language 

Using simple language in your [ad text](https://inkforall.com/hero-message/) improves the chances that prospects will understand your [message](https://inkforall.com/hero-message/). This approach to messaging allows your audience to process the information you shared quickly.

Conversely, using jargon and technical terms in your Facebook ad primary text can affect engagement negatively. As a result, users might lose interest and decide not to make a purchase.

### 5\. Test Your Facebook Ad Primary Text

The best way to improve your **Facebook ad primary text** is to test the ad copy. Luckily, advertisers don't need to pay a fortune to run multiple experiments on [Facebook Ads](https://inkforall.com/facebook-ads-headline/). You only need the will.

Consider running two different ads — each with the same image and headline but different primary text. That way, you can identify the version that resonates the most with your audience.

The question to ask here is: which version gets the most **likes**, **comments**, **engagement**, and **conversions**?

## Use INK's Facebook Ad Primary Text Generator

Consider using **INK's Facebook Ad Primary Text Generator** to write compelling copy for your ad. It's a free tool that can help you create your primary text in seconds.

Type your "Product Name" and "Brief Concept" in the field provided. Then click the "Create" icon to generate your ad text.


Quickly create the best primary text for Facebook ads now. Craft primary text in Facebook ads that converts with this Facebook Ad Primary Text generator tool.


Facebook Ad Primary Text Generator


Primary Text

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